Short answer: Facebook is great for staying in touch with people who already know you. A website is how new customers find you on Google and decide to trust you.
What Facebook does well
- It's free and quick to set up.
- It's a good place to share news, offers and photos with existing customers.
- Customers can message you easily.
What a Facebook page can't do
- Show up well on Google. When someone searches for a cleaner, café or dog groomer near them, Google mostly shows websites and Google Business Profiles, not Facebook posts.
- Reach people who don't use Facebook. Plenty of your potential customers rarely or never use it.
- Give you control. Facebook decides who sees your posts and can change the rules at any time. Your website is yours.
- Answer questions clearly. Prices, services, the areas you cover and how to book get buried in old posts.
- Look established. Many customers check for a website before they trust a business with their home, pet or event.
The best approach: use both
Keep your Facebook page for news and conversations, and link it to a simple website that answers every question a new customer has. Then set up a free Google Business Profile that points to your website, so you show up on Google Maps.
What a simple website costs
It doesn't need to be expensive. My Calling Card is a single page with your services, contact details, opening hours and a map for £199, live within three days. My website cost guide explains the costs in more detail.
See what your website could look like
Send me a link to your Facebook page and I'll show you what a simple website for your business could look like. It costs nothing to ask.